It is believed that everyone is familiar with LED displays. After more than ten years of development, the LED market has gradually entered a stable development period with a significant slowdown in growth. However, this does not mean that the development of LED industry has encountered a bottleneck.

Compared with the traditional LED display, small spacing the threshold of the display screen is higher, because of its research on technology, capital, production capacity have higher requirements, the enterprise investment will increase, which is why the current business enterprise involving small spacing, and more are some of the big enterprise comprehensive strength strong, especially in the listed companies, such as: chau Ming science and technology, leah DE, Abby, etc., this is the first in the industry with small spacing of the concept of a batch of LED enterprises, also with small spacing stocks in capital market from the front, and so many sweet taste. As far as I know, chau Ming and leard are both in the leading position in the performance ranking of 2015, while Abby sen has not increased as much as them, but it is also true that they have made rapid progress in the past two years by virtue of small space. The fact that they have successfully listed on the stock market and soared after breaking through all the barriers of IPO last year is enough proof.

How can small spacing have such great energy? The author draws the following conclusions through interviews and surveys:

First of all, LED display products iteratively upgrade, the quality is undeniable.

Small spacing, just as its name implies is spacing is small, from the principle of LED illuminated display, the point spacing decreases, means that the density of the image display unit, there is no doubt that display images more clear, this is the small spacing display can overcome the root of traditional display, like mobile phones from the initial mobile now become thin, cool intelligent mobile phone, this is the product of iteration to upgrade.

Product upgrade is necessarily technology upgrading drive as a result, not the progress of technology, product upgrading also is impossible, if the original one square metre of display only 1000 lamp bead, now the little space of every square metre is necessarily multiply the number of lamp bead, which ensures that point spacing density, not only that, but also consider under the high density of heat dissipation, dead lamp, flat-fell seam and brightness control and so on many issues, this is a test of the technology in.

From the current market of small spacing products, P2.5, P2.0, P1.6, P1.5, P1.2 emerge in endlessly, and even smaller spacing products such as P0.9, P0.8 and so on begin to enter the mass production stage. By comparing the market data of 2014 and the first half of 2015, it can be seen that P2.5 is gradually regularized and its sales ratio has declined. P2.5, especially the small spacing products under P2.0, has gradually increased sales, indicating that the market is increasingly inclined to the products with smaller spacing.

Small spacing. JPG

Proportion of small-spacing LED display products - sales in the first half of 2014-2015

Market demand guides the development direction of enterprises, and more and more display enterprises join in the competition of small spacing. In a sense, whoever leads the innovation of products wins the initiative of the market. Therefore, we are working hard towards "a little less space, a little less", "a little more quality, a little more clarity" and "a little wider, a little wider".

, however, are still the most wonderful small spacing according to market game between a few big giant, the style of "south have favorable chau Ming and north's", it is now done in the field of small spacing display of popular, also is quite competitive, leah DE indisputably P0.9, chau Ming immediately launch P0.8 overtake, and display the "golden ratio" of the first small spacing Upanel series products, to create the most suitable for the human eye vision "gold".

Second, the price of LED small spacing product gradually becomes closer to the public, which stimulates the market demand.

As a star product, the heat of the small spacing LED display market continues to ferment, more and more manufacturers enter, and the market competition is increasingly fierce. Under the fierce market competition, price is often the factor that can best reflect the level of competition. Under the background of technological progress and market expansion, the cost will keep falling and the price of products will also decline. This is an inevitable trend and a necessary stage for all emerging things.

Industry experts believe that cost reduction is an invariable rule, but the cost is not all. LED price reduction is persistent, but in the process of price reduction, there must be technology to support. Without technology, we should have the ability to reduce price, and also have the overall cost performance. In the interview process, zhou Ming technology expressed its deep agreement with this point of view, and its interviewees said that the price reduction in the competition process is not simply the price reduction behavior, but the competition of comprehensive strength of the enterprise behind the price reduction, and they were afraid to compete with others without strength. Taking zhou Ming as an example, after nearly 11 years of development, the enterprise has accumulated certain experience and influence in the LED display screen. By virtue of the first-mover advantage of the established display screen enterprises and the capital advantage of the listed companies, it has gained a place in the LED display screen and small spacing market.

According to the author's understanding, large display screen enterprises usually have their own unique resource advantages. For example, as the only listed LED enterprise in the north, liard takes advantage of military industrial resource advantages by integrating the timing and geographical factors, while the enterprises like zhou Ming and Abby sen, which start from the prosperous pearl river delta, have certain advantages in the product supply chain. According to chau Ming r&d staff, they have started to implement purchasing mass, not only to maintain the stability of the supply problem, more important is the price to enjoy the advantage of batch purchasing, and production process of strict cost control, cost once fell, the product when I was in the market have a certain price initiative.

Because of factors such as technology, cost control, high above the price of the product is no longer small spacing, but to the people, therefore, the market acceptance and also boost demand, has got more and more wide application scope, gradually from the public sector (security monitoring center, dispatching command center, information center, studio, etc.) to permeate civilian areas.

Third, small space is not just small space, the future is infinite possibilities.

According to the current development trend, the author believes that the future development trend of small spacing is not limited to LED display, which may take the express of Internet and Internet of things and become the carrier of Internet. The small spacing product has the advantage of seamless joint, and the size of the product is no longer limited, so the possibility of human-screen interaction is greater. Once this interaction is achieved, and as the interaction becomes more and more frequent, the distance between people will be closer, thus new communication methods may be born.

When small spacing is used on large screens, timely interaction will promote small spacing to break through the frame of a simple display screen, thus giving it richer meaning. Coincidentally, this is how ebayer sees small spacing displays: "there should be more than just the need for display. There should be more. Any size screen can do that if it's just an AD."

The author thinks that, no matter how the future of the small spacing, we all should not set limits, if the original limits, it may not be today's small spacing, the LED display industry may still stuck in the past, on the basis of the original industry did not progress, enterprise development, also cannot only make small spacing of a better tomorrow and limitless possibilities, can look forward to.